Without a clearly defined niche, you have a random and chaotic business that depends on you and will never scale.
Segmentology is your guide out of the chaos.
This is your guide to identifying and dominating your niche, providing you with the tools and knowledge to stand out in a crowded market.
Learn how to effectively analyze and segment your target audience, tailor your services to meet their unique needs, and leverage these insights for sustainable business growth.
With a focus on balancing professional achievements with personal well-being, this book is an essential resource for service professionals seeking to elevate their practice, enhance their market position, and achieve both business success and personal fulfillment.
What You Can Expect To Learn In Segmentology
Identify Your Ideal Client
Learn how to identify and dominate your niche market, setting your practice apart.
Scale Your Practice
Learn proven strategies for scaling any service-based business. The book offers practical advice on getting clarity on the problem you solve and how to solve it at scale.
Run A Self-Managing Business
Succeed by aligning your professional goals with personal values and lifestyle aspirations, ensuring a holistic approach to success.
Some Of The Topics Covered In Segmentology
About the Author
Jon Morrison is the founder and president of Get Clear Consulting, a network of companies dedicated to helping connect business leaders to the tools they need to hit their goals.
Jon is a certified StoryBrand Guide. He uses the power of story to create clear marketing messages that grow businesses.
Formerly a pastor, Jon uses his love for people to help his client understand that by putting their customers at the center of their business, they can make the critical connections necessary to succeed in business today.
He has been featured on TEDx and delivers talks all over North America. Jon lives in Abbotsford, British Columbia. Together with his wife, Hayley, they have three awesome daughters: Abigail, Grace, and Lucy.
Learn more by visiting Get Clear Consulting's website.
Who Is This Book For?
Entrepreneurs
Entrepreneurs will learn the Who, What, and How framework. This unique framework saves time, money, energy and will bring clarity to your ideas.
Service-Based Business Owners
You'll learn how to build a practice that doesn't depend on you. Learn to develop systems and a team that can scale beyond what you can ever do yourself.
