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Do you have a clear segment?

We’ll show you how to be an expert segmentologist by helping you understand why it is the best way to build and scale a practice.

This session teaches the art and science of building a practice around serving a well-defined market segment.

Every practice should be focused on a segment that the team knows, likes, and loves to serve. 

But what are the options, and how do you choose the one that is right for your business?

This session helps you understand the various opportunities to find your team's best segment.

Running a segmented business takes an understanding of your segment.

If you’re going to be successful, you have to understand your people, solve a complicated problem and deliver consistent results.

In this session, you learn each step in becoming the sought-after expert in your segment.

When you know your role in your client’s story, you’ll know how to show up and get people excited about working with you. Learn to leverage the power of story, a secret known by the best leaders and communicators.

This session teaches you the power of StoryBrand to capture attention in a noisy marketplace.

It's time to build a business that doesn't depend on you.

With a clear segment in place, you can build a team of experts who follow a proven system.

Your team will soon be delivering maximum value to your segment while you enjoy the freedom of doing what you love.

You shouldn’t despise or neglect your marketing. Imagine if you could enjoy the things you love with people you actually like - and call it all "marketing."

An outstanding business that serves a segment should be easy to market.

In this session, you’ll learn how to do marketing that’s simple, effective and fun.

Everything is about communication. The best leaders know this. They use clear communication to drive results.

As you become successful within a segment, you will be in high demand and talk a lot about what you do.

This session helps you create tools like a pitch, a talk, and everything else you need to become an inspiring communicator.

Most of us get into self-employment because we want four freedoms: Purpose, Time, Money, and Relationship.

With a segment, we’re devoting a season of your life to helping others win. But the good news is that we win in the process.

Building a niche-based business is not easy, but it makes for a rewarding career. In this final session, we talk about scaling a business into new segments to enjoy the income and impact you want.